B Evidence Grade B Graded under review Safe to Cite Current

58%

58% -- roi from in housing for European brands (2026)

2026  · n=200  · Modern Retail

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Attribution: Modern Retail View source
Lighthouse Research Team
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Source verified Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
European brands
Sample Size
200
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Modern Retail Primary Tier B
https://www.modernretail.co/sponsored/sky-the-times-and-telenor-discuss-the-impact-of-in-housing-mar… ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Sky, The Times and Telenor discuss the impact of in
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Original Research
Modern Retail · Original study ↗

Survey of 200 European brands who have in-housed

Industrymarketing
Plain Text
European brands: 58% roi from in housing. Source: Modern Retail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in_housing_roi_european_brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in_housing_roi_european_brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- roi from in housing for European brands<br><small>Source: Modern Retail (2026) · <a href="https://lighthousedata.io/data/in_housing_roi_european_brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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