B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
45%
45% -- in store purchase preference for US shoppers (2013-06)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2013-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
everbearingservices.com
Primary
Tier C
https://www.everbearingservices.com/pursuing-mobile-path-purchase-loyalty/ ↗
Source Article
Pursuing the Mobile Path to Purchase & Loyalty
Digital technology has complicated the path to purchase. The once-orderly shopping progression (sales funnel) from discovery to consideration to purchase to loyalty is now a mesh of multiple paths. Each path has multiple channels available for customers to follow.
The general model of the sales funn…
Original Research
everbearingservices.com
· Original study ↗
Methodology
June 2013 survey cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers: 45% in store purchase preference. Source: everbearingservices.com (2013-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-store-purchase-preference-2013
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<blockquote cite="https://lighthousedata.io/data/in-store-purchase-preference-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- in store purchase preference for US shoppers<br><small>Source: everbearingservices.com (2013-06) · <a href="https://lighthousedata.io/data/in-store-purchase-preference-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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