B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- in store mobile product research rate for mobile users (2012)
Over 50% of mobile users research and compare products on their mobile devices while inside a store.
- Reported as greater than 50%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Comscore
Primary
Tier C
https://www.incore.com/blog/mobile-is-no-longer-an-option/ ↗
Source Article
Mobile Is No Longer an Option | The Incore Times
Mobile has changed the way we live. Next time you’re waiting in line at the grocery store, relaxing in a coffee shop, or sitting on the sidelines at a soccer game, look around. What are people doing? Most likely, they are gazing into the four-inch screens of their mobile phones.
From our mobile devi…
Original Research
Comscore
· Original study ↗
Methodology
Comscore report in 2012; value reported as 'greater than 50%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile users: 50% in store mobile product research rate. Source: Comscore (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-store-mobile-product-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-store-mobile-product-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- in store mobile product research rate for mobile users<br><small>Source: Comscore (2012) · <a href="https://lighthousedata.io/data/in-store-mobile-product-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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