B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- user retention increase rate for in-app notifications (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Localytics
Primary
Tier C
https://gojilabs.com/blog/notifications-dos-definitely-donts-in-app-notification/ ↗
Source Article
Notifications Do's & Definitely Don'ts: In App Notification
We’ve all been there—using an app, minding our own business, and then suddenly ding, an in app notification pops up mid-screen. Sometimes it’s helpful, other times it’s more of a “why are you doing this to me??” moment. Notifications can be a fantastic way to communicate with users, but they need to…
Original Research
Localytics
· Original study ↗
Methodology
Within first 90 days; cited from Localytics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
in-app notifications: 12% user retention increase rate. Source: Localytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-app-notifications-user-retention-12
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<blockquote cite="https://lighthousedata.io/data/in-app-notifications-user-retention-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- user retention increase rate for in-app notifications<br><small>Source: Localytics (2026) · <a href="https://lighthousedata.io/data/in-app-notifications-user-retention-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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