B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- share finding in app ads interesting for US smartphone owners (2013)
17% of surveyed US smartphone owners found current in-app ads interesting.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
2,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier A
http://www.thealistdaily.com/news/exclusive-incentives-choice-get-the-most-out-of-mobile-ads/ ↗
Source Article
Exclusive: Incentives, Choice get the Most out of Mobile Ads
Original Research
Forrester
· Original study ↗
Methodology
Forrester study commissioned by Tapjoy
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
US smartphone owners: 17% share finding in app ads interesting. Source: Forrester (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-app-ads-interesting-17-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-app-ads-interesting-17-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share finding in app ads interesting for US smartphone owners<br><small>Source: Forrester (2013) · <a href="https://lighthousedata.io/data/in-app-ads-interesting-17-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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