B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- impression share growth for Anonymous animal health retailer (Google Shopping campaigns) (2025)
The anonymous animal health retailer's Google Shopping campaigns experienced a 9% improvement in Impression Share following the rollout of AI-optimized product descriptions.
- Client identity is kept anonymous due to contracts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Greenlane Marketing
Primary
Tier B
https://www.greenlanemarketing.com/case-studies/how-ai-powered-descriptions-helped-our-clients-ads-b… ↗
Source Article
How AI-Powered Descriptions Helped Our Client’s Ads Break Through Google’s Shopping Feed
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Note: Due to our contracts, the client in this case study must be anonymous.
Client Background
Our client is an animal health retailer and technology services company with veterinary clinics across the Unite…
Original Research
Greenlane Marketing
· Original study ↗
Methodology
Case study: Impression Share improvement after AI description rollout
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Anonymous animal health retailer (Google Shopping campaigns): 9% impression share growth. Source: Greenlane Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/impression-share-increase-ai-descriptions-2025
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<blockquote cite="https://lighthousedata.io/data/impression-share-increase-ai-descriptions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- impression share growth for Anonymous animal health retailer (Google Shopping campaigns)<br><small>Source: Greenlane Marketing (2025) · <a href="https://lighthousedata.io/data/impression-share-increase-ai-descriptions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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