B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

43.12%

43.12% -- image based email open rate for image-based emails (2026)

Name: Image Based Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2026 · Backlinko

Image-based emails have an overall open rate of 43.12%.

Cite this stat Share How we verify

Attribution: Backlinko View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

43.12%

Unit

Percentage

Data Vintage

2026

Entity

image-based emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Backlinko Primary Tier A

https://backlinko.com/email-marketing-stats ↗

Confidence: 60/100 Vintage: 2026 Channel: Common Crawl

Source Article

Backlinko readers get access for 14 days. 55+ tools. - Do keyword research - Audit your local listings - Perform competitor analyses - Manage social media accounts - And much more! Newsletter Sign Up Backlinko readers get access for 14 days. 55+ tools. Chapter 1 Subject Line & Open Rate Statistics &…

Also cited by

blog.google https://blog.google/

2026-08-18

strategicrevenue.com https://www.strategicrevenue.com/

2026-08-18

Original Research

Backlinko · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

image-based emails: 43.12% image based email open rate. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/image-based-email-open-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/image-based-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.12%</strong> -- image based email open rate for image-based emails<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/image-based-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →