B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.5x
4.5x -- campaign roi for IKEA playful mailing campaign (2022)
The IKEA playful mailing campaign in 2022 achieved a marketing ROI of 4.5:1.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.5x
Unit
Ratio
Data Vintage
2022
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IKEA / RAPP
Primary
Tier B
https://www.marketreach.co.uk/case-studies/ikea-drove-customers-back-store-playful-mailing ↗
Source Article
IKEA drove customers back to store with this playful mailing
Original Research
IKEA / RAPP
· Original study ↗
Methodology
Direct mail campaign ROI, IKEA's most successful mailer of 2022
Methodology documented
Segmentation
IndustryRetail
RegionGB
RoleAll marketers
Channeldirect_mail
Cite this stat
Plain Text
IKEA playful mailing campaign: 4.5x campaign roi. Source: IKEA / RAPP (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ikea-mailing-roi-4-5-to-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ikea-mailing-roi-4-5-to-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5x</strong> -- campaign roi for IKEA playful mailing campaign<br><small>Source: IKEA / RAPP (2022) · <a href="https://lighthousedata.io/data/ikea-mailing-roi-4-5-to-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.