B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18x
18x -- campaign roi for IKEA 'The Human Catalogue' campaign (BBH Singapore) (2022)
The IKEA 'The Human Catalogue' campaign by BBH Singapore returned $18 for every $1 spent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18x
Unit
Ratio
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBH Singapore
Primary
Tier B
https://theoystercatchers.com/marrying-commerce-and-creativity/ ↗
Source Article
Marrying Commerce And Creativity
John Hadfield, publicis.poke’s new CEO speaks on sprinkling some of the magic dust from BBH Singapore on his new charge.
While not the boondocks it once was, White City might seem a slightly incongruous location for an ad agency like Publicis.Poke. Parent company Publicis Groupe has taken over much …
Original Research
BBH Singapore
· Original study ↗
Methodology
Return of $18 for every $1 of campaign spend (18:1 ROI), cited retrospectively in CEO interview; campaign year not stated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IKEA 'The Human Catalogue' campaign (BBH Singapore): 18x campaign roi. Source: BBH Singapore (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ikea-human-catalogue-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ikea-human-catalogue-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18x</strong> -- campaign roi for IKEA 'The Human Catalogue' campaign (BBH Singapore)<br><small>Source: BBH Singapore (2022) · <a href="https://lighthousedata.io/data/ikea-human-catalogue-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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