B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- website traffic growth rate for IKEA.ca (2019)
IKEA's 'Bedtime' marketing campaign drove a 17% increase in traffic to IKEA.ca.
- Baseline comparison period is not explicitly detailed in the source text.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy (awards.strategyonline.ca)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2019/?e=82234&w=Bedtime ↗
Source Article
2019 Winner
Original Research
Strategy (awards.strategyonline.ca)
· Original study ↗
Methodology
Campaign result reported in Strategy Awards case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IKEA.ca: 17% website traffic growth rate. Source: Strategy (awards.strategyonline.ca) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ikea-bedtime-campaign-traffic-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ikea-bedtime-campaign-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- website traffic growth rate for IKEA.ca<br><small>Source: Strategy (awards.strategyonline.ca) (2019) · <a href="https://lighthousedata.io/data/ikea-bedtime-campaign-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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