B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- sales qualified leads increase for Organizations using HubSpot (2026)
A study conducted by IDC on organizations using HubSpot found an average 48% increase in sales-qualified leads.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier C
https://thrivecart.com/blog/how-to-create-a-sales-funnel-that-converts/ ↗
Source Article
How to Create a Sales Funnel That Converts Website Visitors
Wondering why your visitors leave without buying?
Many entrepreneurs launch products online only to watch traffic come and go without any meaningful sales. That’s where a proper sales funnel comes in. An effective sales funnel guides your audience step by step, from discovering your product to confi…
Original Research
IDC
· Original study ↗
Methodology
IDC study on organizations using HubSpot, as cited by ThriveCart blog; original study date and sample size not stated in the citing article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations using HubSpot: 48% sales qualified leads increase. Source: IDC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/idc-hubspot-sales-qualified-leads-increase
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<blockquote cite="https://lighthousedata.io/data/idc-hubspot-sales-qualified-leads-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- sales qualified leads increase for Organizations using HubSpot<br><small>Source: IDC (2026) · <a href="https://lighthousedata.io/data/idc-hubspot-sales-qualified-leads-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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