B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52%
52% -- online purchase return reason rate for respondents (2024)
52% of respondents cited product damage as the reason for returning an online purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
International Council of Shopping Centers
Primary
Tier B
https://www.extend.com/post/how-extend-boosts-profitability-at-key-post-purchase-touchpoints ↗
Source Article
How Extend Boosts Profitability at 5 Key Post-Purchase Touchpoints
How Extend Boosts Profitability at 5 Key Post-Purchase Touchpoints
As an ecommerce merchant, you know the importance of anticipating and meeting customer needs at key touchpoints. The hard part is striving to meet these needs without drastically increasing operational costs or missing revenue opport…
Also cited by
statista.com
https://www.statista.com/
2026-08-19
Original Research
International Council of Shopping Centers
· Original study ↗
Methodology
International Council of Shopping Centers Consumer Returns Survey
Segmentation
Industrymarketing
Cite this stat
Plain Text
respondents: 52% online purchase return reason rate. Source: International Council of Shopping Centers (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ics_online_purchase_return_reason_damage
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<blockquote cite="https://lighthousedata.io/data/ics_online_purchase_return_reason_damage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- online purchase return reason rate for respondents<br><small>Source: International Council of Shopping Centers (2024) · <a href="https://lighthousedata.io/data/ics_online_purchase_return_reason_damage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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