B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49.4%
49.4% -- app icon change conversion rate improvement for dream interpreter app (2022)
A dream interpreter app achieved a 49.4% improvement in conversion rate simply by changing its app icon.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49.4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
AppFollow
Primary
Tier C
https://appfollow.io/blog/app-store-optimization-case-studies/ ↗
Source Article
App store optimization: best practices to adopt | DECODE
99.5% of apps fail.
Not exactly comforting words for an app developer.
But we’re not here to discourage you. In fact, we want to arm you with the knowledge that will help you become part of the 0.5% that do succeed.
Here’s the insight: there are plenty of reasons apps fail. However, a big chunk of t…
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Original Research
AppFollow
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
dream interpreter app: 49.4% app icon change conversion rate improvement. Source: AppFollow (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icon-change-conversion
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<blockquote cite="https://lighthousedata.io/data/icon-change-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49.4%</strong> -- app icon change conversion rate improvement for dream interpreter app<br><small>Source: AppFollow (2022) · <a href="https://lighthousedata.io/data/icon-change-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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