B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- content marketing hr usage rate for German companies surveyed (ICMF Survey 2021) (2021)

Name: Content Marketing Hr Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-04

2021 · n=500 · International Content Marketing Forum (ICMF) / Content Marketing Forum e.V.

Around 70% of surveyed German companies use content marketing for HR purposes.

Source states approximately 70% ('Rund 70%')

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Attribution: International Content Marketing Forum (ICMF) / Content Marketing Forum e.V. View source

Lighthouse Research Team

Last verified: 2026-09-04 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2021

Entity

German companies surveyed (ICMF Survey 2021)

Sample Size

500

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

International Content Marketing Forum (ICMF) / Content Marketing Forum e.V. Primary Tier A

http://content-marketing-forum.com/icmf-survey-2021-deutschland-kann-content-marketing-und-hat-die-n… ↗

Confidence: 55/100 Vintage: 2021 Channel: Wayback

Source Article

ICMF Survey 2021: Deutschland kann Content Marketing und hat die Nase vorn › Content Marketing Forum e.V.

ICMF Survey 2021: Deutschland kann Content Marketing und hat die Nase vorn Strategie, Effektivität, Investitionen, Produktion, Organisation, Vertrieb: Das sind die Themen der jüngsten Studie des International Content Marketing Forum (ICMF). Der Kern: die Erhebung aktueller Entwicklungen im Content M…

Original Research

International Content Marketing Forum (ICMF) / Content Marketing Forum e.V. · Original study ↗

Methodology

Approximately 70% ('Rund 70%') of surveyed German companies use content marketing for HR purposes (e.g., recruiting new employees); Germany described as a pioneer in this use.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

German companies surveyed (ICMF Survey 2021): 70% content marketing hr usage rate. Source: International Content Marketing Forum (ICMF) / Content Marketing Forum e.V. (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icmf-2021-de-cm-for-hr-usage-70pct

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<blockquote cite="https://lighthousedata.io/data/icmf-2021-de-cm-for-hr-usage-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- content marketing hr usage rate for German companies surveyed (ICMF Survey 2021)<br><small>Source: International Content Marketing Forum (ICMF) / Content Marketing Forum e.V. (2021) · <a href="https://lighthousedata.io/data/icmf-2021-de-cm-for-hr-usage-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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