B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- share of marketers naming responsiveness and agility first requirement for marketers (2025)
58% of marketers named responsiveness and agility as their first requirement in ICG's 2025 survey.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ICG
Primary
Tier B
https://membership.quest/membership-marketing-agency ↗
Source Article
Membership Marketing Agency | UK Membership Agency
A specialist UK membership agency · new member acquisition first · September 2026
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The member lifecycleone en…
Original Research
ICG
· Original study ↗
Methodology
ICG survey of marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 58% share of marketers naming responsiveness and agility first requirement. Source: ICG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icg-marketers-responsiveness-2025
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<blockquote cite="https://lighthousedata.io/data/icg-marketers-responsiveness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of marketers naming responsiveness and agility first requirement for marketers<br><small>Source: ICG (2025) · <a href="https://lighthousedata.io/data/icg-marketers-responsiveness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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