B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
493,000
493,000 -- organic social reach for Icelandair (FY2025)
Icelandair's campaign generated an organic social reach of 493,000.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
493,000
Unit
Count
Data Vintage
FY2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/icelandair ↗
Source Article
Icelandair - OOH Advertising Case Studies | OUTFRONT
We helped drive activation attendance, flight bookings for Icelandair.
When Icelandair brought its award-winning Iceland: Around the Corner event to Boston, the airline turned to OUTFRONT to make it a success. With a large-scale mix of MBTA transit and street-level media, the four-week campaign buil…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
OOH vendor case study; social reach reported by OUTFRONT
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Icelandair: 493,000 organic social reach. Source: OUTFRONT Media (FY2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icelandair-ooh-organic-social-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/icelandair-ooh-organic-social-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>493,000</strong> -- organic social reach for Icelandair<br><small>Source: OUTFRONT Media (FY2025) · <a href="https://lighthousedata.io/data/icelandair-ooh-organic-social-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.