B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- sales increase for IBM internal social network users (2011)
60% of people inside IBM's internal social network reported increased sales from social software adoption.
- Live blog post transcript of conference presentation; numbers represent self-reported impacts among internal social network users
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://www.adamriemer.me/other/social-media-customer-service-management-pubcon-south-2011/ ↗
Source Article
Social Media Customer Service Management - #Pubcon South 2011
Original Research
IBM
· Original study ↗
Methodology
Internal IBM social software adoption impact data, cited at Pubcon South 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IBM internal social network users: 60% sales increase. Source: IBM (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ibm-social-software-sales-increase-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ibm-social-software-sales-increase-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- sales increase for IBM internal social network users<br><small>Source: IBM (2011) · <a href="https://lighthousedata.io/data/ibm-social-software-sales-increase-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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