B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- priority offerings growth differential for IBM Digital Sales (2026)
IBM Digital Sales grew priority offerings 20% faster than the rest of the business.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://nicolaziady.com/why-does-more-martech-spend-produce-less-roi-the-answer-starts-with-your-peo… ↗
Source Article
You're About to Renew Tech You're Under-using. Stop. - Nicola Ziady
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BLUF :: Marketing teams spend 25% of their budget on technology but use just 33% of its capabilities. Zero of 50 Fortune 500 CMOs could explain why. The bottleneck isn’t the platform – it’s the person behind it. Here’s the data an…
Original Research
IBM
· Original study ↗
Methodology
IBM case study cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IBM Digital Sales: 20% priority offerings growth differential. Source: IBM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ibm-priority-offerings-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ibm-priority-offerings-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- priority offerings growth differential for IBM Digital Sales<br><small>Source: IBM (2026) · <a href="https://lighthousedata.io/data/ibm-priority-offerings-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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