B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77%
77% -- ai adoption exploration rate for companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://5day.io/blog/using-ai-for-content-marketing/ ↗
Source Article
How to Use AI for Content Marketing Effectively
Original Research
IBM
· Original study ↗
Methodology
IBM research cited by 5day.io; companies exploring AI to any extent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 77% ai adoption exploration rate. Source: IBM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ibm-companies-exploring-ai-2026
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<blockquote cite="https://lighthousedata.io/data/ibm-companies-exploring-ai-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- ai adoption exploration rate for companies<br><small>Source: IBM (2026) · <a href="https://lighthousedata.io/data/ibm-companies-exploring-ai-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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