B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,000,000,000
1,000,000,000 -- daily ad impressions for Apple iAd (2010)
Steve Jobs projected that Apple iAd could reach 1 billion ad impressions daily if ten ads appeared on each of 100 million devices each day.
- Hypothetical projection by Steve Jobs based on an estimated 100 million devices displaying 10 ads per day.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,000,000,000
Unit
Count
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Apple
Primary
Tier B
http://www.mediabuzz.com.sg/archives/2010/july ↗
Source Article
MediaBUZZ
Original Research
Apple
· Original study ↗
Methodology
Hypothetical scenario projected by Steve Jobs for the iAd platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iAd: 1,000,000,000 daily ad impressions. Source: Apple (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iad-1-billion-impressions-daily-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iad-1-billion-impressions-daily-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000,000,000</strong> -- daily ad impressions for Apple iAd<br><small>Source: Apple (2010) · <a href="https://lighthousedata.io/data/iad-1-billion-impressions-daily-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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