B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

63%

63% -- consumers noticing environmental impact of returns for Polish internet users (2026)

Name: Consumers Noticing Environmental Impact Of Returns Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · IAB Polska

63% of internet users recognize the negative impact of return transport of clothes on the environment.

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Attribution: IAB Polska View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

63%

Unit

Percentage

Data Vintage

2026

Entity

Polish internet users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IAB Polska Primary Tier B

https://www.adtrip.pl/post/pomiar-efektywnosci-polityki-zwrotow-dla-sklepow-shopify-w-fashion ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Pomiar efektywności polityki zwrotów dla sklepów Shopify w fashion | Adtrip Blog - Adtrip

Spis treści - Skala problemu - jak zwroty zjadają marże w polskim fashion - Czego klient oczekuje od procesu zwrotu w e-commerce - Polityka zwrotów jako dźwignia optymalizacji konwersji - Metryki e-commerce - co mierzyć, aby kontrolować rentowność - Optymalizacja procesu na platformie Shopify dla sk…

Original Research

IAB Polska · Original study ↗

Methodology

IAB Polska report cited

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Polish internet users: 63% consumers noticing environmental impact of returns. Source: IAB Polska (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-returns-environmental-impact-63

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<blockquote cite="https://lighthousedata.io/data/iab-returns-environmental-impact-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers noticing environmental impact of returns for Polish internet users<br><small>Source: IAB Polska (2026) · <a href="https://lighthousedata.io/data/iab-returns-environmental-impact-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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