B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- purchase intent increase for influencer campaigns spanning 6+ months vs shorter campaigns (2024)
Creator and influencer marketing campaigns spanning 6 or more months achieve a 20% increase in purchase intent compared to shorter campaigns.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://ppcgrowthstudio.com/expert-marketing-5-truths-for-2026-success/ ↗
Source Article
Expert Marketing: 5 Truths for 2026 Success
The marketing world is absolutely awash with misinformation about how to effectively use expert insights to propel your brand forward. It’s a Wild West out there, and if you’re not careful, you’ll be chasing phantom metrics and wasting budget on strategies that simply don’t work in 2026. We need to …
Original Research
IAB
· Original study ↗
Methodology
IAB 2024 Influencer Marketing Trends Report, as cited by PPC Growth Studio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
influencer campaigns spanning 6+ months vs shorter campaigns: 20% purchase intent increase. Source: IAB (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-longterm-purchase-intent
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<blockquote cite="https://lighthousedata.io/data/iab-longterm-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- purchase intent increase for influencer campaigns spanning 6+ months vs shorter campaigns<br><small>Source: IAB (2024) · <a href="https://lighthousedata.io/data/iab-longterm-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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