B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- marketers planning increased ai oversight investment for Marketers (2025)
35% of marketers plan increased investment in AI oversight.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier A
https://virvid.ai/blog/ai-video-ads-vs-traditional-video-ads-cost-performance-roi-2026 ↗
Source Article
AI Video Ads vs Traditional Video Ads: Cost, Performance & ROI Comparison
AI Video Ads vs Traditional Video Ads: Cost, Performance & ROI Comparison
AI-generated video ads slash production costs by 96%. Consumer research reveals they trigger weaker memory activation and negative brand perception when the AI origin is obvious.
This creates a strategic paradox for marketers …
Original Research
IAB
· Original study ↗
Methodology
IAB research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 35% marketers planning increased ai oversight investment. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-ai-oversight-investment-35
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<blockquote cite="https://lighthousedata.io/data/iab-ai-oversight-investment-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- marketers planning increased ai oversight investment for Marketers<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/iab-ai-oversight-investment-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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