B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.5%
14.5% -- campaign roi for HYVE Brand Concierge corporate retail client (2020)
HYVE Brand Concierge helped a corporate retail client achieve a 14.5% ROI with a strategic direct mail campaign.
- Single company case study / anecdotal client result
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.5%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hyvebc.com
Primary
Tier C
https://hyvebc.com/modernizations-of-direct-mail-marketing/ ↗
Source Article
Modernizations of Direct Mail Marketing - HYVE Brand Concierge
While some quarantiners got creative with their hobbies during COVID-19 by learning to bake bread or becoming an expert puzzle master, brands also became inventive with one of the most tried-and-true methods of marketing: direct mail. With people paying attention to their mail more than ever, COVID-…
Original Research
hyvebc.com
· Original study ↗
Methodology
Single company case study (individual anecdote, not aggregate industry data)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HYVE Brand Concierge corporate retail client: 14.5% campaign roi. Source: hyvebc.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hyve-client-direct-mail-roi-14-5
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<blockquote cite="https://lighthousedata.io/data/hyve-client-direct-mail-roi-14-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.5%</strong> -- campaign roi for HYVE Brand Concierge corporate retail client<br><small>Source: hyvebc.com (2020) · <a href="https://lighthousedata.io/data/hyve-client-direct-mail-roi-14-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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