B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$0.36

$0.36 -- cost per install for hyper-casual games (iOS) (2018)

Name: Cost Per Install Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2018 · Tenjin

In 2018, the average CPI (cost per install) for hyper-casual games on iOS was $0.36.

Cite this stat Share How we verify

Attribution: Tenjin View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

$0.36

Unit

Currency Usd

Data Vintage

2018

Entity

hyper-casual games (iOS)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Tenjin Primary Tier A

https://tenjin.com/ja/blog/hyper-casual-market-size-2019/ ↗

Confidence: 65/100 Vintage: 2018 Channel: Common Crawl

Source Article

Hyper-Casual Market Size 2019 | Tenjin

Matthaus Krzykowski 6月 20, 2019 Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact thei…

Original Research

Tenjin · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

hyper-casual games (iOS): $0.36 cost per install. Source: Tenjin (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hyper-casual-cpi-ios-2018-tenjin

HTML Embed

<blockquote cite="https://lighthousedata.io/data/hyper-casual-cpi-ios-2018-tenjin" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.36</strong> -- cost per install for hyper-casual games (iOS)<br><small>Source: Tenjin (2018) · <a href="https://lighthousedata.io/data/hyper-casual-cpi-ios-2018-tenjin" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →