B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- companies combining data sources for companies (2025)
65% of companies combine data sources to enhance consumer insights and improve targeting accuracy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://sightx.io/blog/top-10-consumer-research-trends-2025 ↗
Source Article
2025 Consumer Research Trends
The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data privacy, and an increased demand for personalization. In 2025, brands that want to stay competitive will need to align their strategies with the latest developments in consumer in…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 65% companies combining data sources. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hybrid-data-sources-companies
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hybrid-data-sources-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- companies combining data sources for companies<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/hybrid-data-sources-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.