B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- hybrid abm adoption rate for B2B marketing leaders (2025-11)
65% of surveyed B2B marketing leaders use a hybrid approach combining account-based targeting with traditional lead-first strategies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Harris Poll / Demandbase
Primary
Tier B
https://thepointco.com/the-outsourced-sdr-gtm-market-in-november-2025-what-the-latest-data-reveals/ ↗
Source Article
The Outsourced SDR & GTM Market in November 2025: What the Latest Data Reveals - The Point Company
The final quarter of 2025 has brought a wave of new research and insights that are reshaping how B2B leaders think about sales development and Go-to-Market strategy. From major predictions by industry analysts to groundbreaking survey data on AI adoption, the landscape is evolving faster than many o…
Original Research
The Harris Poll / Demandbase
· Original study ↗
Methodology
Harris Poll / Demandbase survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketing leaders: 65% hybrid abm adoption rate. Source: The Harris Poll / Demandbase (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hybrid-abm-adoption-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hybrid-abm-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- hybrid abm adoption rate for B2B marketing leaders<br><small>Source: The Harris Poll / Demandbase (2025-11) · <a href="https://lighthousedata.io/data/hybrid-abm-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.