B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
78%
78% -- percentage hurdles social media adoption for health and pharma executives (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
IMS Institute for Healthcare Informatics
Primary
Tier A
https://www.prmoment.com/blog/navigating-the-pitfalls-of-social-media-in-the-pharma-industry ↗
Source Article
Navigating the pitfalls of social media in the Pharma Industry
According to the IMS Institute for Healthcare Informatics’ ‘Engaging Patients through Social Media’ report, the top 100 Wikipedia pages for healthcare topics were accessed, on average, 1.9 million times over the last year, with tuberculosis coming top at 4.2 million views.
Given Wikipedia is, accord…
Original Research
IMS Institute for Healthcare Informatics
· Original study ↗
Methodology
IMS report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
health and pharma executives: 78% percentage hurdles social media adoption. Source: IMS Institute for Healthcare Informatics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hurdles-social-media-adoption-health-pharma-executives
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<blockquote cite="https://lighthousedata.io/data/hurdles-social-media-adoption-health-pharma-executives" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- percentage hurdles social media adoption for health and pharma executives<br><small>Source: IMS Institute for Healthcare Informatics (2025) · <a href="https://lighthousedata.io/data/hurdles-social-media-adoption-health-pharma-executives" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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