B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- meeting to opportunity conversion rate for Human SDRs (2026)
Human SDRs convert meetings to opportunities at a rate of 25% in certain scenarios according to MarketBetter.ai's 2026 B2B Sales Meta-Analysis.
- Applies to certain scenarios
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Apollo
Primary
Tier B
https://www.apollo.io/insights/what-does-a-90-day-ai-sdr-pilot-look-like-and-how-should-success-be-m… ↗
Source Article
What Does a 90-Day AI SDR Pilot Look Like? | Apollo
A 90-day AI SDR pilot is a time-boxed experiment that validates whether AI-assisted outbound can improve SDR productivity, pipeline quality, and cost-per-outcome before committing to full-scale deployment. Done right, it produces a clear go/no-go signal backed by data, not anecdotes. Tools like Apol…
Original Research
Apollo
· Original study ↗
Methodology
According to MarketBetter.ai's 2026 B2B Sales Meta-Analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Human SDRs: 25% meeting to opportunity conversion rate. Source: Apollo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/human_sdr_meeting_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/human_sdr_meeting_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- meeting to opportunity conversion rate for Human SDRs<br><small>Source: Apollo (2026) · <a href="https://lighthousedata.io/data/human_sdr_meeting_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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