B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23.4%
23.4% -- satisfaction decrease for human-like vs machine-like chatbots (angry customers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wharton
Primary
Tier B
https://app.sciencesays.com/p/new-we-partnered-with-wharton-to-fix-ai-chatbots-7b39 ↗
Source Article
NEW: We partnered with Wharton to fix AI chatbots
Original Research
Wharton
· Original study ↗
Methodology
Behavioral experiment finding from the Wharton Blueprint for Effective AI Chatbots
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
human-like vs machine-like chatbots (angry customers): 23.4% satisfaction decrease. Source: Wharton (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/human-like-chatbot-satisfaction-angry-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/human-like-chatbot-satisfaction-angry-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.4%</strong> -- satisfaction decrease for human-like vs machine-like chatbots (angry customers)<br><small>Source: Wharton (2026) · <a href="https://lighthousedata.io/data/human-like-chatbot-satisfaction-angry-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.