B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
145,000
145,000 -- paid social impressions for Hughes Hidden Heroes campaign (Hughes Electrical, Lowestoft) (2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
145,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shorthose Russell
Primary
Tier B
https://www.shorthose-russell.co.uk/work/hughes-electrical/ ↗
Source Article
Hughes Hidden Heroes Campaign
Objective
Hughes is a century-old, family-run electricals retailer founded in 1921 by Frank Hughes in Lowestoft. What began as a small family shop has grown into a host of stores across East Anglia. Central to the Hughes experience is staying true to its roots of community spirit, personal service, …
Original Research
Shorthose Russell
· Original study ↗
Methodology
Self-reported agency case study result; hyper-local paid social over a seven-day flight; '+' indicates a minimum figure. Campaign year not stated — inferred from company described as 'century-old' (founded 1921).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hughes Hidden Heroes campaign (Hughes Electrical, Lowestoft): 145,000 paid social impressions. Source: Shorthose Russell (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hughes-hidden-heroes-paid-social-impressions
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<blockquote cite="https://lighthousedata.io/data/hughes-hidden-heroes-paid-social-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>145,000</strong> -- paid social impressions for Hughes Hidden Heroes campaign (Hughes Electrical, Lowestoft)<br><small>Source: Shorthose Russell (2021) · <a href="https://lighthousedata.io/data/hughes-hidden-heroes-paid-social-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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