C Evidence Grade C Use with Hedging Dated

72%

72% -- local search conversion rate for consumers (2022)

Name: Local Search Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2022 · HubSpot

Cite this stat Share How we verify

Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2022

Entity

consumers

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

54/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

HubSpot Primary Tier B

https://www.brafton.de/blog/content-marketing/how-to-set-up-google-my-business/ ↗

Confidence: 72/100 Vintage: 2022 Channel: Common Crawl

Source Article

How to Set Up Google My Business + 5 Optimization Tips | Brafton

While shopping online isn’t going anywhere, neither is buying items in-store. According to a 2022 Epsilon survey, half of respondents rely on online shopping for research, but plan on buying items in-store when they’re ready to make a purchase — especially for retail items like clothing. If consumer…

Also cited by

Brafton https://www.brafton.co.uk/blog/content-marketing/how-to-set-up-google-my-busines…

2026-08-17

Digital Glory https://digital-glory.co.uk/local-seo-london/

2026-08-14

Original Research

HubSpot · Original study ↗

Methodology

HubSpot Marketing Statistics for 2022

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

consumers: 72% local search conversion rate. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot_marketings_stats_2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/hubspot_marketings_stats_2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- local search conversion rate for consumers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/hubspot_marketings_stats_2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →