B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- likelihood of attracting new customers for businesses with a strong social media presence (2026)
Businesses with a strong social media presence are 58% more likely to attract new customers according to a recent HubSpot study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://applaunchpartners.com/actionable-marketing-strategies-for-2026-success/ ↗
Source Article
Marketing Strategies for 2026: Tactics for Q4 Success
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study cited by secondary source; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses with a strong social media presence: 58% likelihood of attracting new customers. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-social-media-presence-customer-acquisition
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-social-media-presence-customer-acquisition" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- likelihood of attracting new customers for businesses with a strong social media presence<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/hubspot-social-media-presence-customer-acquisition" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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