B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- live video roi for Social media marketers (2022)
9% of surveyed social media marketers report that live video drives the largest ROI of all social media formats.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
HubSpot
Primary
Tier B
https://www.hubspot.com/marketing-statistics ↗
Source Article
Social Media Marketing Trends To Watch In 2022
Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. To help brands stay ahead of the competition, HubSpot Blog surveyed more than 1,000 global marketers from B2B and B2C brands and a handful of industry experts to create a 2022 marketing trends guide, covering privacy and…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-16
biz.chosun.com
https://biz.chosun.com/
2026-08-16
Original Research
HubSpot
· Original study ↗
Methodology
Source: HubSpot survey of global marketers
Segmentation
Industrysocial_media_marketing,marketing_tech,media_entertainment
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Social media marketers: 9% live video roi. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-social-media-marketing-trends-2022-live-video-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-social-media-marketing-trends-2022-live-video-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- live video roi for Social media marketers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/hubspot-social-media-marketing-trends-2022-live-video-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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