B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

90%

90% -- share of social media marketing professionals valuing online community for social media marketers (2025)

2025  · HubSpot

According to HubSpot, 90% of social media marketers say building an active online community plays an important role in a successful social media strategy.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
social media marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://remoteleverage.com/blog/what-is-a-social-media-assistant/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
What Is a Social Media Virtual Assistant
As the title implies, a social media virtual assistant is a professional that you can trust to take your social media management off your shoulders. These folks can handle content creation, posting schedules, and even responding to comments to keep your viewers engaged. For many founders and CEOs, t…
Original Research
HubSpot · Original study ↗

Cited from HubSpot survey; details not provided in source

Methodology documented
Industrymarketing
Plain Text
social media marketers: 90% share of social media marketing professionals valuing online community. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-social-community-importance-90pct
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<blockquote cite="https://lighthousedata.io/data/hubspot-social-community-importance-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of social media marketing professionals valuing online community for social media marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-social-community-importance-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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