B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

70%

70% -- purchase likelihood from recommendations for online consumers (2024)

2024  · HubSpot

70% of people are more likely to purchase online if a product or service is recommended by others.

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Attribution: HubSpot View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
online consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://www.visioseo.com/unlocking-the-secrets-of-seo-conversion-from-traffic-to-sales ↗
Confidence: 23/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Unlocking the Secrets of SEO Conversion: From Traffic to Sales
Post Title Unlocking the Secrets of SEO Conversion: From Traffic to Sales October 12, 2024 Picture this, you're attracting a flood of visitors to your website, yet conversions remain elusive. In the world of digital marketing, driving traffic is only half the battle. The real triumph lies in convert…
Original Research
HubSpot · Original study ↗

Cited by blog as HubSpot finding; original survey details not stated

Methodology documented
Industryecommerce RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
online consumers: 70% purchase likelihood from recommendations. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-recommendation-purchase-likelihood-70
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<blockquote cite="https://lighthousedata.io/data/hubspot-recommendation-purchase-likelihood-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchase likelihood from recommendations for online consumers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/hubspot-recommendation-purchase-likelihood-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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