B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- paid ad conversion rate lift for HubSpot paid ad landing pages (navigation removal test) (2024)
HubSpot CRO team's navigation removal experiment on paid ad landing pages lifted paid ad conversion rate by 11%.
- Source text states 'almost 11%' in the body and '11%' in the title.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot Marketing Blog
Primary
Tier B
https://marketingagainstthegrain.com/articles/what-we-didnt-do-boosted-our-paid-ad-cvr-by-11-expert-… ↗
Source Article
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it.
So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got everything you need to try th…
Original Research
HubSpot Marketing Blog
· Original study ↗
Methodology
CRO team removed ~90% of navigational links from paid ad landing pages; results from A/B test described in expert interview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HubSpot paid ad landing pages (navigation removal test): 11% paid ad conversion rate lift. Source: HubSpot Marketing Blog (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-paid-ad-cvr-11-lift-landing-page-test
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<blockquote cite="https://lighthousedata.io/data/hubspot-paid-ad-cvr-11-lift-landing-page-test" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- paid ad conversion rate lift for HubSpot paid ad landing pages (navigation removal test)<br><small>Source: HubSpot Marketing Blog (2024) · <a href="https://lighthousedata.io/data/hubspot-paid-ad-cvr-11-lift-landing-page-test" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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