B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

63%

63% -- share of companies outsourcing digital marketing for companies (2025)

Name: Share Of Companies Outsourcing Digital Marketing Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · HubSpot

According to HubSpot research, 63% of companies hire external experts for at least one segment of digital marketing, primarily in advertising and conversion optimization.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

63%

Unit

Percentage

Data Vintage

2025

Entity

companies

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://madwise.si/blog/strokovnjak-za-digitalni-marketing-ali-ekipa/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Strokovnjak za digitalni marketing ali interna ekipa?

Strokovnjak za digitalni marketing ali interna ekipa? Vsako podjetje potrebuje digitalni marketing, a vprašanje je, kako ga izvajati. Je strokovnjak za digitalni marketing boljša izbira ali se splača sestaviti ekipo? Odvisno od ciljev in budžeta. V članku razložimo prednosti in slabosti ter podamo k…

Original Research

HubSpot · Original study ↗

Methodology

Cited from HubSpot research; methodology not stated

Methodology documented

Segmentation

Industrymarketing RegionEMEA RoleAll marketers Channelmulti-channel

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Plain Text

companies: 63% share of companies outsourcing digital marketing. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-outsource-digital-marketing-63

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<blockquote cite="https://lighthousedata.io/data/hubspot-outsource-digital-marketing-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of companies outsourcing digital marketing for companies<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-outsource-digital-marketing-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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