B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- outbound email response rate decline for Outbound email (B2B sales and marketing outreach) (2020-2022)
HubSpot revealed that outbound email response rates have declined by 40% over the past two years (2020 to 2022).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2020-2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.champify.io/blog/launch-announcement ↗
Source Article
Champify: A fresh approach to the most efficient revenue channel
Todd Busler
August 3, 2022
Today we are publicly launching Champify and announcing our recent $2.4m seed round led by Altman Capital (brothers Max and Jack, CEO of Lattice), Unusual Ventures, and prominent B2B entrepreneur angel investors such as Joe Thomas (CEO of Loom), cofounders of Heap, Goldcas…
Original Research
HubSpot
· Original study ↗
Methodology
Represents a 40% decline in outbound email response rates over the two years prior to August 2022; cited by Champify as revealed by HubSpot, specific study not linked.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outbound email (B2B sales and marketing outreach): 40% outbound email response rate decline. Source: HubSpot (2020-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-outbound-email-response-rate-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-outbound-email-response-rate-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- outbound email response rate decline for Outbound email (B2B sales and marketing outreach)<br><small>Source: HubSpot (2020-2022) · <a href="https://lighthousedata.io/data/hubspot-outbound-email-response-rate-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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