B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

73%

73% -- email communication preference for millennials (2022)

2022  · HubSpot

73% of millennials preferred communications from businesses to come via email in a 2022 survey by HubSpot.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2022
Entity
millennials
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://linchpinseo.com/asheville-nc-marketing-insights/ ↗
Confidence: 48/100 Vintage: 2022 Channel: Wayback
Source Article
Linchpin SEO : Asheville Marketing Landscape: SEO, Web Design, PPC
Asheville, North Carolina, is known for its vibrant arts scene, historic architecture, and breathtaking mountain landscapes. Nestled in the Blue Ridge Mountains, this unique community offers a blend of urban sophistication and outdoor adventure that appeals to various demographics. Therefore, unders…
Original Research
HubSpot · Original study ↗

HubSpot survey as cited by Linchpin SEO

Methodology documented
Industrymarketing
Plain Text
millennials: 73% email communication preference. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-millennials-email-preference-2022
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<blockquote cite="https://lighthousedata.io/data/hubspot-millennials-email-preference-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- email communication preference for millennials<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/hubspot-millennials-email-preference-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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