B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

41%

41% -- marketers proving roi challenge for marketers (2026)

Name: Marketers Proving ROI Challenge Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2026 · HubSpot

41% of marketers say proving ROI is their biggest challenge according to HubSpot's State of Marketing report.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

41%

Unit

Percentage

Data Vintage

2026

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

HubSpot Primary Tier B

https://posteverywhere.ai/blog/best-social-media-analytics-tools ↗

Confidence: 65/100 Vintage: 2026 Channel: Deep Crawl

Source Article

14 Best Social Media Analytics Tools (2026) | PostEverywhere

Every "best analytics tools" list does the same thing. They rank 14 tools from #1 to #14, put their own product at the top, and call it a day. You scroll through 4,000 words of feature lists, and you still don't know which tool actually solves your problem. That's because the question isn't "what's …

Also cited by

nielsen.com https://www.nielsen.com/

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marketscale.com https://www.marketscale.com/

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marketingdive.com https://www.marketingdive.com/

2026-08-16

learn.g2.com https://learn.g2.com/

2026-08-16

Original Research

HubSpot · Original study ↗

Methodology

According to HubSpot's State of Marketing report

Segmentation

Industrymedia_entertainment RoleAll marketers Channelsocial

Cite this stat

Plain Text

marketers: 41% marketers proving roi challenge. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-marketers-proving-roi

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<blockquote cite="https://lighthousedata.io/data/hubspot-marketers-proving-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- marketers proving roi challenge for marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/hubspot-marketers-proving-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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