B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
79%
79% -- average daily leads growth rate for HubSpot Blog gated content test (20 high-traffic evergreen pillar blogs) (2024)
HubSpot experienced a 79% increase in average daily leads from a gated content experiment across 20 pillar blog posts.
- About half of test blogs saw initial search performance impact prior to structured data schema fix
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
20
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Against the Grain (HubSpot)
Primary
Tier A
https://marketingagainstthegrain.com/articles/how-gated-content-grew-our-daily-leads-by-79 ↗
Source Article
How gated content grew our daily leads by 79%
Today’s tactic is one that always stirs up strong feelings, but it also stirs up 132% higher conversion rates.
Luckily, today’s expert can help you boost conversion without testing your reader’s patience. I know her own patience is endless… she used to manage me. (Hi, Pam!)
Below, the creator of Hub…
Original Research
Marketing Against the Grain (HubSpot)
· Original study ↗
Methodology
HubSpot Web Strategy team applied a gate module to 20 high-value evergreen pillar blogs in 2024 after organic ranking declines; about half of test blogs saw initial search performance impact that was fixed with structured data schema for paywalled content.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HubSpot Blog gated content test (20 high-traffic evergreen pillar blogs): 79% average daily leads growth rate. Source: Marketing Against the Grain (HubSpot) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-gated-content-daily-leads-increase-79
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<blockquote cite="https://lighthousedata.io/data/hubspot-gated-content-daily-leads-increase-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- average daily leads growth rate for HubSpot Blog gated content test (20 high-traffic evergreen pillar blogs)<br><small>Source: Marketing Against the Grain (HubSpot) (2024) · <a href="https://lighthousedata.io/data/hubspot-gated-content-daily-leads-increase-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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