B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36x
36x -- email marketing roi median for Email marketing channel (digital marketing) (2023)
Email marketing yields a median return of $36 for every $1 spent.
- Secondary citation of HubSpot (2023) report in a blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36x
Unit
Ratio
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://arshsingh.com/blog/ai-in-email-marketing/ ↗
Source Article
AI In Email Marketing in 2026
Original Research
HubSpot
· Original study ↗
Methodology
Median email ROI of $36 per $1 spent (36:1); attributed in blog to HubSpot (2023).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing channel (digital marketing): 36x email marketing roi median. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-email-roi-36-per-dollar
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-email-roi-36-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36x</strong> -- email marketing roi median for Email marketing channel (digital marketing)<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/hubspot-email-roi-36-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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