B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.4%
2.4% -- email conversion rate b2b for B2B brands (2024)
Email marketing has a 2.4% conversion rate for B2B brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
94
Source
Hubspot
Primary
Tier B
https://www.scoreapp.com/scoreapp-email-marketing-tool/ ↗
Source Article
Do I need ScoreApp AND an email marketing tool?
Original Research
Hubspot
· Original study ↗
Methodology
From Hubspot's 2024 State of Marketing report
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2B brands: 2.4% email conversion rate b2b. Source: Hubspot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-email-marketing-conversion-rate-2024-b2b
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<blockquote cite="https://lighthousedata.io/data/hubspot-email-marketing-conversion-rate-2024-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.4%</strong> -- email conversion rate b2b for B2B brands<br><small>Source: Hubspot (2024) · <a href="https://lighthousedata.io/data/hubspot-email-marketing-conversion-rate-2024-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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