B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- likelihood of reporting marketing success for companies with clearly defined marketing goals (2025)
Companies with clearly defined marketing goals are 42% more likely to report marketing success.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://applaunchpartners.com/social-media-campaigns-expert-marketing-insights/ ↗
Source Article
Social Media Campaigns: Expert Marketing Insights
Original Research
HubSpot
· Original study ↗
Methodology
Cited from a 2025 HubSpot report; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with clearly defined marketing goals: 42% likelihood of reporting marketing success. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-defined-goals-success-2025
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<blockquote cite="https://lighthousedata.io/data/hubspot-defined-goals-success-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- likelihood of reporting marketing success for companies with clearly defined marketing goals<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-defined-goals-success-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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