B
Evidence Grade B
Safe to Cite
Recent
50%
50% -- percentage of marketers increasing roi from blogging for marketers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (3)
HubSpot
Primary
Tier B
https://www.hubspot.com/state-of-blogging-report ↗
Source Article
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.
Spoiler: It is. It’s one of the best ways to establish thought leadership, get an audience’s attention, and build …
Also cited by
2026-08-11
Original Research
HubSpot
· Original study ↗
Methodology
Source: HubSpot’s 2025 State of Blogging Report
Segmentation
IndustryMedia
RegionGlobal
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
marketers: 50% percentage of marketers increasing roi from blogging. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-blogging-benefits-2025-3
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<blockquote cite="https://lighthousedata.io/data/hubspot-blogging-benefits-2025-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- percentage of marketers increasing roi from blogging for marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-blogging-benefits-2025-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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