B Evidence Grade B Safe to Cite Aging

71%

71% -- digital ad spend growth intent for SMBs in Singapore, Hong Kong, the Philippines, and India (2024)

Name: Digital Ad Spend Growth Intent Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2024 · HubSpot

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2024

Entity

SMBs in Singapore, Hong Kong, the Philippines, and India

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

HubSpot Primary Tier A

https://www.hubspot.com/web-guide/asia-digitalmarketing-report/introduction ↗

Confidence: 72/100 Vintage: 2024 Channel: Common Crawl

Source Article

Chapter 1

Also cited by

emarketer.com https://www.emarketer.com/

2026-08-18

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-18

Original Research

HubSpot · Original study ↗

Segmentation

Industrymarketing_tech Company SizeSMB RegionAPAC Channelpaid_ads

Cite this stat

Plain Text

SMBs in Singapore, Hong Kong, the Philippines, and India: 71% digital ad spend growth intent. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-asia-digitalmarketing-report-2024-intent-increase-digital-marketing-spend

HTML Embed

<blockquote cite="https://lighthousedata.io/data/hubspot-asia-digitalmarketing-report-2024-intent-increase-digital-marketing-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- digital ad spend growth intent for SMBs in Singapore, Hong Kong, the Philippines, and India<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/hubspot-asia-digitalmarketing-report-2024-intent-increase-digital-marketing-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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