B
Evidence Grade B
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Recent
23%
23% -- short form video roi percentage for short-form video content as a leading content format with the highest ROI (2025)
HubSpot's 2025 State of Marketing Report indicated that short-form video (at 23%) will be one of the leading content formats with the highest ROI in 2025.
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Lighthouse Research Team
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Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
HubSpot
Primary
Tier A
https://blog.hubspot.com/marketing/how-marketers-are-navigating-recession ↗
Source Article
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand, there’s a lot of ambiguity about wh…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot’s 2025 State of Marketing Report
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
short-form video content as a leading content format with the highest ROI: 23% short form video roi percentage. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-2025-marketing-recession-short-form-video-roi
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<blockquote cite="https://lighthousedata.io/data/hubspot-2025-marketing-recession-short-form-video-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- short form video roi percentage for short-form video content as a leading content format with the highest ROI<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-2025-marketing-recession-short-form-video-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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