B
Evidence Grade B
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accuracy verified by the review judge
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Recent
95.4%
95.4% -- ai integration roi increase percentage for professionals in Brazil (2025)
95.4% of Brazilian marketing professionals reported a positive impact on ROI after integrating AI into their strategies.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://layerup.com.br/tendencias-de-marketing/ ↗
Source Article
Tendências de Marketing 2026: O que priorizar | Layer Up
Todo ano surgem listas de tendências de marketing. A maioria repete os mesmos temas com nomes diferentes. O que você vai ler aqui é diferente: uma seleção das tendências de marketing que estão de fato mudando como as empresas se comunicam, vendem e retêm clientes em 2026, com explicação direta de po…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot's 'A Realidade do Marketing no Brasil 2025' research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
professionals in Brazil: 95.4% ai integration roi increase percentage. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-2025-ai-integration-roi
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<blockquote cite="https://lighthousedata.io/data/hubspot-2025-ai-integration-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95.4%</strong> -- ai integration roi increase percentage for professionals in Brazil<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-2025-ai-integration-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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