B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
500,000
500,000 -- digital billboard impressions for More Than a Pet campaign digital billboards (2023)
Shoutable digital billboards across 12 major cities generated 500,000 impressions during the first year of the More Than a Pet campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
500,000
Unit
Count
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
For Momentum
Primary
Tier A
https://formomentum.com/more-than-a-campaign-more-than-a-pet-campaign-fetches-new-sponsors-for-the-h… ↗
Source Article
More Than a Campaign: More Than a Pet Campaign fetches new sponsors for the Humane Society of the United States - For Momentum
By: Loren Coleman
Once upon a time, cause marketing meant a limited campaign or program that companies initiated with nonprofit organizations to drive a spike in sales and enhance their reputation along with generating awareness and funding for the nonprofits. While those benefits remain true, best …
Original Research
For Momentum
· Original study ↗
Methodology
Campaign first-year results reported by For Momentum
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelevents
Cite this stat
Plain Text
More Than a Pet campaign digital billboards: 500,000 digital billboard impressions. Source: For Momentum (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hsus-billboard-impressions-2023
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<blockquote cite="https://lighthousedata.io/data/hsus-billboard-impressions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>500,000</strong> -- digital billboard impressions for More Than a Pet campaign digital billboards<br><small>Source: For Momentum (2023) · <a href="https://lighthousedata.io/data/hsus-billboard-impressions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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